2024 Rollercam Black Friday Campaign
Designer of the 2024 Black Friday campaign for Rollercam which included designing ads, social media posts, and email templates to drive sales and increase brand engagement. The campaign exceeded expectations, achieving significant growth in traffic, engagement, and sales.
Scope
Social Media Email Marketing Ad Design
Agency
Created in Partnership with Treadaway Design ↗
Year
2024
Tools
Figma
Photoshop
The Ask
This year’s Black Friday campaign for Rollercam centers around empowering customers to prepare for their next great adventure, whether it’s a weekend on the road or an extreme overlanding journey. Creative should reflect Rollercam’s commitment to providing high-quality, reliable gear that’s built to endure.
The Approach
To grab attention during the busy Black Friday period, I used bold typography and high-quality product imagery to create a visually striking and cohesive design. The black and orange color palette, paired with clear calls to action and countdown timers, reinforced the urgency of the sale while maintaining brand consistency across all digital platforms.
The Impact
43%
average email open rate
19%
increase in open rates
39%
increase in sales
